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Krispy Kreme recently launched a campaign to combat inflation by lowering the cost of its donut to the price of a gallon of gas. From April 13 until May 4, the world-renowned dessert chain will sell donuts by the dozen for that Monday’s national average, which has been soaring following the Russian invasion of Ukraine.
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According to AAA, the national average of a gallon of gas was $4.11. And, since Krispy Kreme’s glazed donuts typically go for at least about $10 a box, that’s a sweet steal.
This isn’t the first time the donut company tied its promotion to topical news events. For example, the company gave customers who were vaccinated against COVID-19 free donuts last year, and it also gave away free donuts to blood donors after the Red Cross said it was experiencing a shortage in January.
Dave Skena, Krispy Kreme’s chief marketing officer, told CNN Business that it’s trying to “encourage folks to take advantage of a kind offer from [them] to do something good for others” and “help [people] get through the week.”
Of course, gas prices could plummet (which seems far-fetched in today’s environment), but Krispy Kreme is prepared for that.
“If gas prices plummeted over the next four weeks, even though it wouldn’t be as ‘good’ for us, we’d be so happy to sell people two-dollar doughnuts,” he added.
In the end, the marketing move is to help “make midweek a little sweeter for [customers’] friends and family” with some inflation relief, he shared in a statement.
“Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs,” he explained. So the donuts are made cheaper to help take the edge off.
While Krispy Kreme isn’t top of mind for everyone out there looking to survive inflation, Q.ai does offer an Inflation Kit to protect your investments. While most stocks are designed to position you for gains, the Inflation Kit is designed to hedge against inflation risks.
The Inflation Kit offers you a smart response to the possible devaluation of cash with assets like precious metals, commodity ETFs and treasury inflation-protected securities (TIPS) ETFs. You can learn more about how the Inflation Kit helps protect the value of your portfolio and offers risk-adjusted returns here.
And better yet, you don’t need to lift a finger while our AI crunches the numbers for you. So you can kick back with a dozen donuts as our algorithms get to work for you.
Download Q.ai for iOS today for more great Q.ai content and access to over a dozen AI-powered investment strategies. Start with just $100. No fees or commissions.
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