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Source: ABN Amro
Jorissa Neutelings was appointed as ABN AMRO’s new Chief Digital Officer on 1 December 2021.
Ms Neutelings has taken over from Frank Verkerk, who had been in charge of the bank’s digital activities since January 2019. Drawing on her broad experience in innovation and digitalisation in combination with business development, Ms Neutelings will focus on further implementing the bank’s strategy of being ‘a personal bank in the digital age’.
Up close and personal
Having headed up energy company Vattenfall’s digital innovation & IT activities for more than five years, Ms Neutelings will now lead ABN AMRO’s efforts to use digital services and data to get closer to its clients. The bank wants to be there for clients at key moments in their lives. Ms Neutelings’ experience in developing and implementing the digital transformation of several Vattenfall brands, creating happy digital experiences and increasing customer engagement in combination with her former role as an entrepreneur will be highly valuable in her new position. Ms Neutelings: “I use courage, creativity and non-conformism to move things forward and am very excited about getting down to work with my new team to make ABN AMRO a personal bank in the digital age. Our goal is to have clients experience that we give them personal service precisely because it is digital, and to show them that digital banking can feel up close and personal.”
Vision
Frans van der Horst, CEO of Personal & Business Banking: “Jorissa has an acute insight into clients’ needs and can convey technological challenges in plain language, dynamically and with a healthy dose of humour. A natural builder of bridges, she is the ideal person to help take our ‘one bank’ efforts a step forward.” Ms Neutelings joined the management teams of Retail Banking and Commercial Banking on 1 December 2021. She is now a member of the Personal & Business Banking management team, which started up under the new Executive Board on 1 January 2022.
Financial Services
