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Source: Computop
Online merchants who process their payments via Computop Paygate can now offer their customers a faster checkout via Amazon Pay.
Compared to the previous connection, the new CV2 interface is characterised by simple integration into the online shop, optimized user guidance and a correspondingly higher order conversion rate.
The new version of Amazon Pay is available for merchants in many European countries as well as the USA and Japan. By integrating this payment method, online shops not only receive access to validated address data from the Amazon data pool for new and existing contacts as always, but also benefit from further optimised user guidance. This leads to an improved purchase completion rate compared to the classic Amazon Pay solution.
Computop customers will also benefit from future functional enhancements as many steps in the payment process take place directly in Amazon Pay, so improvements can be incorporated without any maintenance effort for the merchants. As with the classic solution, the button for quick checkout will be integrated at item or shopping basket level. In addition, a new button is also available for additional integration into the payment method selection, with which the payment method stored with Amazon is used without using the Amazon shipping address.
In the case of rejected payments, the new version automatically takes over the redirection to a new payment method selection. The entire checkout workflow via Amazon Pay works within the active browser window so that the payment process can be completed even with very restrictive security settings. Amazon Pay thus fits ideally into Computop’s services for optimising the conversion rate.
Stephan Kück, CEO Computop, emphasizes: “We are pleased to be able to add another innovative service to our long-standing partnership with Amazon Pay. The smooth checkout is an important building block for high conversion rates through our payment platform, Computop Paygate.”
Financial Services
