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Source: auxmoney
Auxmoney, a leading digital-lending platform for consumer credit in Europe, has strengthened its management team at the turn of the year with Matthias von der Heyde as Chief Growth Officer.
In the newly created position, von der Heyde will be responsible for the areas of brand, customer lifecycle and marketing. This strengthens auxmoney’s management team for further growth.
Von der Heyde, formerly a consultant at the Boston Consulting Group, was most recently Chief Marketing and Sales Officer at Barclays Consumer Bank Europe, responsible for new customer acquisition, existing customer management, sales channels, website, app and online banking. Previous positions include Managing Director for Insurance Products at CHECK24 and senior positions at About You and Unilever. With von der Heyde, auxmoney expands its existing management team with CEO Raffael Johnen, COO Arie Wilder and CFO Daniel Drummer.
“With our unique product and strong brand, we are ideally placed to further expand our position as a leading digital lending platform. And for this, we are gaining a high-profile manager for auxmoney in Matthias. He will help us to exploit the market opportunities for further strong growth,” says Raffael Johnen, CEO and Co-Founder of auxmoney.
Matthias von der Heyde emphasises: “Compared to other industries, the digitalisation of the credit industry is only just beginning and offers enormous potential for growth. auxmoney, as a technology leader with a strong brand, brings with it the best preconditions to help shape the future of this industry with further innovations and offers. This convinced me to become part of the team and to drive auxmoney’s growth together.”
Financial Services
