Broker Spotlight: Alyssa Brody, Development Marketing Team

How did you get your start in real estate?

When I was in college, my stepfather purchased a real estate franchise that allowed me to learn about real estate investments and get firsthand experience in the buying, selling and leasing of residential properties. I immediately fell in love with the industry, which then led to my specialization in the field during law school.

Following graduation, I began selling real estate on the side while simultaneously looking for the ideal law firm to start my career. My not-so-temporary side job turned into over a decade of experience with career sales totaling more than $500 million.

How did you choose your first brokerage and how did it impact your current one?

Before launching Development Marketing Team (DMT), I led a successful team at a notable brokerage in NYC. That was really a stepping stone in my career because while I learned a great deal about all aspects of the business, it also allowed me to see the nuances of the sales and marketing process that are so prominent in many brokerages.

I immediately realized the significant opportunity to marry marketing and sales, and create an integrated process that utilizes new tools and technology. I partnered with Erica Sachse, a seasoned marketing professional, and from there, DMT was born.

Focused on utilizing today’s technology, DMT aims to more effectively market and sell real estate, producing valuable results by using real-time data.