$DECO First Utility & Overthrowing the App Store Chokepoints
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This post was originally published on digitalx
In the physical brick and mortar economy you can walk down the street and see what’s available. Your economic potential is limited by where you are and what’s literally within reach.
Once you go online you need feedback loops to differentiate one supplier or buyer from another, otherwise it’s all just an ocean of static noise and spammy scams.
Web3 is different. It allows the feedback loop mechanism to become its own open, transparent, programmable, and tradable device. You become the owner of your own economic potential by owning assets, access, and governance over some substantial portion of the currencies and goods you choose to interact with.
DECO (which stands for Decentralized Commerce and takes its inspiration from the Art Deco movement, with its roots in the Exposition Internationale des Arts Décoratifs et Industriels Modernes) is an ERC20 token used in decentralized systems which transform the functional utility, representational, and circulatory value of the feedback loop mechanisms required for location independent commerce into these web3 commerce devices.
What do we mean by feedback loops?
It might seem super basic, almost beyond being worth mentioning, but, when you really break it down the simple feedback loop is the ultimate key to unlocking all types of commerce in networked, digital, and decentralized environments.
Without it there is simply no way to categorize or represent information about anything.
After all, how we represent information is the most obvious interface to how we experience and act the opportunities that matter to us. The structural components of a feedback loop mechanism are even more basic. They define and enable how we rank goods, services, and interactions with suppliers, buyers, and other fellow network participants, and the aggregate reputation scores each of those gain based on some scoring metric over time.
In web3 there is inherent flexibility in how these reputation and ranking sub-mechanisms are designed, used, and governed.
DECO is the dedicated utility token powering the functionality of these ranking, sorting, reputation, and circulation subsystems within a decentralized commerce ecosystem.
From web3 fashion to indie gaming and modding, DECO is used for developing reputation scores from recurring votes on Realm Runway events, garment and collection content to indie game assets and compatible skins.
Feedback loops are also one of the three core mechanisms app stores and game distribution platforms depend on.
Multibillion dollar empires like the iOS App Store and the Steam marketplace have been built entirely on the backs of feedback systems, cloud hosting (which itself is entirely dependent on nuanced categorization for data, package, and app / game storage optimization), and network data authentication / authorization and transfer systems.
The Player Creator Portal, unlike Steam, Itch.io and the App Store, establishes an instant distribution platform & incubator for how indie game devs get from initial concept through monetization to launch and scale.
DECO holders directly level up the indie games and the associated content, as well as the ability for the broader market to navigate oceans of dense information to differentiate which apps, games, experiences and content they choose to interact with.
The first votes will go live next week on Snapshot, where DECO holders will begin with voting on key aspects across the first Realm Runway event taking place next year in NYC, as well as the first game integrations between the Global Designer Network and Indie Modder’s Guild.
The details of this first vote will be shared in a separate upcoming post.
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