Grammy Award Nominee Swae Lee Named Chief Entertainment Officer of SYN CITY
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- Swae Lee is a musician from the United States.
- He has collaborated with artists like Drake and Alicia Keys.
SYN CITY is the first ‘mafia metaverse’ game built on the blockchain. Mafia-as-a-DAO is a unique in-game governance platform that merges mafia and syndicate-style games on the blockchain in this unique game. SYN CITY’s Discord community has expanded to over 80,000 users in less than a month.
SYN CITY has hired Swae Lee as its Chief Entertainment Officer. Week after week, the massively popular mafia metaverse project surges forward. As Chief Entertainment Officer, Swae Lee will help ease the 2022 confrontation between digital art, music, and metaverse gaming.
SYN CITY Chief Entertainment Officer Swae Lee said:
“I always do stuff that is interesting, either to me or my millions of followers,” He further added, “I live in the moment, yet I also enjoy trying and exploring new things. The concept of SYN CITY struck a chord with me because it allows me to visualize some of my ideas and I get to be part of a new frontier in technology. It makes me optimistic for the future of our society.”
Swae Lee is a musician from the United States specializing in rap and hip-hop. Along with Slim Jxmmi, he’s a member of the hip-hop group Rae Sremmurd. The SYN CITY metaverse will benefit from Lee’s expertise in business strategy, collaborations, and profitability.
He has collaborated with artists like Drake and Alicia Keys, and his work is at the forefront of contemporary culture and music. With Jhené Aiko, he most recently collaborated on ‘In The Dark,’ a song from “Shang-Chi and The Legend of the Ten Rings.” In conjunction with Lee, Post Malone’s ‘Sunflower’ received two Grammy nominations in 2020.
Unlike others in the metaverse and crypto gaming industry, Swae Lee will have a wider audience. He’ll be in charge of entertainment marketing, music, non-fungible tokens (NFT’s), eSports, A-List KOLs, music tech software, and sports marketing partnerships.
SYN CITY Co-founder Roy Liu said:
¨In a short time, we have onboarded dozens of key opinion leaders, partners, and innovators with an aggregated user base of over 160 million users across social platforms,” He further added, “We are only at the beginning. Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok and more. We needed real expertise in these fields to help SYN CITY surpass the next level. Swae Lee checks all the right boxes across the board.”
However, Lee was chosen by SYN CITY for his ability to work behind the scenes, not onstage. Digital art, music, and metaverse games will be brought together in 2022 as part of a groundbreaking endeavor. SYN CITY’s marketing approach and brand identity perfectly align with Lee’s vision, paving the way for even greater success.
In the metaverse, SYN CITY is the place to be. Content production, events, influencer marketing, and licensing are just some options available to businesses. It now has an inside expert who can assist organizations with innovative and proven mainstream ways.
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