CaixaBank’s Imagin Joins The Metaverse – Cryptovibes.com – Daily Cryptocurrency and FX News
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The digital financial lifestyle offshoot of CaixaBank, Imajin, has now become the first European fintech to open a site in the metaverse.
Imajin’s move into the metaverse was unveiled with the virtual version of ImajinCafe, the firm’s physical space in downtown Barcelona, where the users can access content linked to creativity, culture, sustainability, and technology.
The metaverse version of imaginCafé, designed in 3D, is situated on the virtual platform Decentraland in the busy Forrest Plaza district. The firm said that users can enter from their digital devices using a provided link or QR code.
This launch was marked by a music concert by Spanish pop artist Marlon, who performed on April 8 in Barcelona. This event was recorded in 360° multi-camera format and will be available a week later in the metaverse for Imagin’s 3.7 million users.
To promote its foray into the metaverse, the fintech’s ImaginCafe will consist of a corner in its physical space where the visitors can explore the metaverse experience via virtual reality headsets.
Besides experiential space in Decentraland, Imagin has also purchased a virtual plot in the augmented reality (AR) platform OVR, in which it has also created its imaginCafé.
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