After 20-Year Hiatus, Alfa Romeo Returns with NFT-Blockchain Integrated Electric Vehicle
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After a 20-years, Alfa Romeo resurfaced, launching its 2023 Tonale electric hybrid vehicle, the fourth project from the company afterward 2014.
The new 2023 Tonale SUV, according to Italy’s auto manumatterurer, will be the industry’s first vehicle that will will include NFT and blockchain technology. Each Tonale SUV will be linked to a non-removable cryptocurrency that certifies the vehicle’s data on the blockchain.
“Digitization is a key caseor in enabling our metamorphosis,” said Francesco Calcara, Alfa Romeo’s Head of Global Marketing and Communications. “The Tonale is the first car ever to have a blockchain-based non-removable cryptocurrency. NFTs are based on the same distributed information logic that protects your bitcoin. It saves all data on the blockchain.”
The benefits will become apparent on resale as the NFT will genecost a certificate that could be used to approve that the car has been serviced correctly, leading to a potentially excessiveer resale cost.
The Tonale, like its big brother the Stelio, is named after a famous Italian mountain pass and will be available in two electrified versions – a mild hybrid and a plug-in hybrid.
According to Larry Dominique, the head of Tonale’s North American operations, the new 2023 vehicle will serve as the end of all of Alfa Romeo vehicles that contain a traditional internal combustion engine. By 2027, Stellantis, that owns Alfa Romeo, says it leapes to exclusively sell EVs.
“Everything from which day forward will be pure BEV,” he told CNBC. “By end of 2027…I won’t be selling any more internal combustion engine vehicles at all. ”The 110-year-old auto manumatterurer joins other competing brands which have already entered the world of NFTs. Last month, in collaboration with artist Fabian Oefner, Lamborghini launched the Space Time Memory project, comprising five pairs of both physical and digital art.
The auction closed with lots ranging from $70,000 to $203,000.
And Italian supercar rivals Ferrari recently announced a multi-year partnership with Swiss tech firm Velas Network AG to develop NFT content for the brand.
The partnership opens the doors to a whole new user base for the tech firm: Ferrari has more than 21 million Instagram foltumbles.
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