Adidas and Prada together in the metaverse- The Cryptonomist
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Among the latest NFT news, famous names stand out such as the collaboration of Adidas Originals and Prada and their project in the metaverse and the acquisition of Pluto Digital PLC, a crypto technology and venture company for 96 million pounds.
NFT news: Adidas for Prada re-source combines fashion, design and crypto art
The new Adidas for Prada re-source project is a unique NFT project with creator-owned art, featuring the two celebrated brands’ collaboration with digital artist Zach Lieberman.
“Introducing Adidas for Prada re-source —an ambitious first-of-its-kind NFT project featuring user-generated and creator-owned art, in collaboration with digital artist Zach Lieberman 3,000 tiles, 1 canvas. Play”.
Starting today, the waitlist is kicking off, where aspiring participants can sign up with a digital wallet and create their own NFT, using a filter designed by Lieberman.
Soon after, there will be a selection of the 3,000 works that will be included in the final piece curated by the digital artist, in a unique ERC-721 token, i.e. NFT on Ethereum that will be auctioned on SuperRare starting 28 January.
Proceeds from the auction will then be split, with 80% donated to Slow Factory, a non-profit, 5% to Zach Lieberman, and 15% shared among all participants who created their part of the work (after auction fees).
Adidas and Prada want to reward holders of NFT Adidas Originals Into the Metaverse by bridging a new community of creatives joining the innovative world of web3. In doing so, they are offering users the chance to contribute to a large-scale work of art through play, discovering the transformative benefits of web 3, co-creation, digital ownership and NFTs.
NFT News: Pluto Digital acquisition for £96m with metaverse objective
Also today, NFT Investment, an incubator specializing in Non-fungible
Tokens, announced that it has entered into a non-binding letter of intent to acquire Pluto Digital PLC (“Pluto”), a crypto technology and venture company, for £96 million.
The objective of this acquisition is to create a leading global metaverse company targeting NFT investments.
Under the terms of the proposed acquisition, NFT will acquire 100% of Pluto’s issued share capital for a consideration that will be met by the issuance of 2.4 billion new common shares of NFT.
Pluto, on the other hand, has apparently already released a DeFi token in the past year that is traded on global cryptocurrency exchanges and is currently working on a DeFi application that can provide high-value DeFi performance for both crypto users and institutional investors.
Not only that, it currently appears that Pluto is also working together with Maze Theory to release high-quality games (such as Play-to-Earn) that incorporate the token economy to empower the next generation of players.
Elon Musk and his comment on the new NFT profile picture on Twitter
A few days ago, even Tesla’s infamous CEO Elon Musk seems to have commented on Twitter’s new project: the NFT profile picture.
Musk called it “annoying” and criticized the investment. Twitter, through Twitter Blue dedicated to its subscribers, has in fact launched the new non-fungible hexagonal avatars that users can access by connecting their crypto wallet.
Basically, by connecting their crypto wallet between Coinbase Wallet, Rainbow, MetaMask, Trust Wallet, Argent, or Ledger Live, users can choose one of their NFTs and set it as their profile picture in seconds.
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