https://ift.tt/3qshY1P NFT Names Jeff Zeller Senior Director of NFT Partnerships & Business Operations

Zeller joins the rapidly expanding Crypto.com NFT from ESPN

Crypto.com NFT is proud to announce the addition of Jeff Zeller as Senior Director of NFT Partnerships and Business Operations. Zeller joins Crypto.com’s rapidly growing NFT business from ESPN, where he was director of entertainment partnerships and marketing, and previously held senior roles at Sony Music and Apple.

Zeller’s hire follows a wave of sports and entertainment executives who have crossed over into the NFT industry, where creators, artists, and athletes are leveraging blockchain technology to build new relationships with fans and drive new revenue streams. The Crypto.com/NFT platform was launched in March 2021 under the leadership of former music industry executive Joe Conyers III and has since become one of the preeminent NFT platforms, with drops from major sports organizations including the Philadelphia 76ers, Aston Martin, Formula1, UFC, as well as top creators such as Snoop Dogg, Heavy Metal Magazine, Death Row Records and countless digital creatives.

“Joining Crypto.com NFT for me is the convergence of my personal interests as well as my career experience, and I’m grateful to Conyers, Gilad Rodkin, Steve Kalifowitz, Chris Yang, and the rest of the organization for the opportunity,” said Zeller. “I’m excited to blend my experiences from Apple (iTunes) and ESPN together to build impactful NFT programs with our amazing and growing list of global partners.”

At ESPN, Zeller worked on content properties like “The Last Dance” and “30 for 30,” in addition to managing the licensed merchandise business for the global sports network. At Apple, he was an early team member managing content partnerships for iTunes and later served as associate director of digital strategy and executive communication at Sony Music Entertainment, where he managed strategy and communications for the 1,000-person group. In his new role at Crypto.com NFT, Zeller will be reporting to Conyers and will manage the launching and expanding of NFT programs with key strategic partners.

“NFTs have presented creators a tremendous opportunity to better engage with fans across an array of industries, but have been particularly successful in both the sports and entertainment arenas,” said Conyers, EVP and Global Head of NFTs at Crypto.com. “As the technology continues to evolve and mature, so too will its uses — and Jeff’s experience in both industries is the perfect blend to help Crypto.com NFT expand our partnerships and take the platform to the next level. I’m excited to see what we can do together.”

To learn more about the NFT platform and scope recent and past drops, visit https://crypto.com/nft/

About Crypto.com NFT

Crypto.com NFT is a carefully curated platform for collecting and trading non-fungible tokens by creators, celebrities, and brands from the worlds of art, design, entertainment, sports, and fashion — including the Aston Martin Formula One Team, BossLogic, Boy George, Heavy Metal Magazine, Lega Serie A, Lionel Richie, Mr. Brainwash, Snoop Dogg and the Ultimate Fighting Championship (UFC), among many other high-profile artists and clients. Crypto.com NFT was founded on a principle of sustainability, with artworks minted using a proof-of-stake model, and is powered by Crypto.com — which has committed to becoming carbon negative. More information is available at Crypto.com/NFT. Follow Crypto.com NFT on Twitter and Instagram: @cryptocomnft.

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