ECOMI Monthly Update- Dec 2021
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This post was originally published on Ecomi
The last month of an absolutely monumental year was one of celebration, as we welcomed some incredible community growth, released four new license partners, leveled up the VeVe Showrooms, and celebrated the holidays with the Fam!
Social and Community Growth
December was a month of celebration as VeVe eclipsed 1.3 million active monthly users, with 20–30k new users joining daily, and more than 100,000 members are now enjoying the journey with us in the VeVe Discord Server.
Across socials, we saw an absolutely massive month, with:
- More than 50,000 new followers on VeVe Twitter (a 49% increase over November)
- 42,000 new subscribers to the VeVe Youtube channel, (+9,832% increase over November)
- An additional 36k follower increase on VeVe Instagram (+33% increase over November).
If you don’t already follow the VeVe socials we strongly recommend you do, they’re a great source of information and alpha!
The ECOMI Fam also continues to grow, with milestone events such as the IMX migration introducing more than 10,000 new followers to ECOMI Twitter, from more than 1.3 million profile visits.
License Partners
Jim Henson’s Labyrinth
Throughout December we revealed four new partnerships, beginning with The Jim Henson Company, which will soon be launching their first-ever NFT digital collectibles from the 1986 musical fantasy film Labyrinth.
The film was directed by Jim Henson (creator of The Muppets), with George Lucas (Star Wars) as executive producer, and Brian Froud as the conceptual designer.
“After 35 years, Jim Henson’s Labyrinth is still beloved and respected as one of the unique and groundbreaking films of its era. It’s a perfect tribute to have fans of this innovative production celebrate Labyrinth’s anniversary with this incredible line of must-have NFT collectibles.
Partnering with VeVe for The Jim Henson Company’s first-ever NFT release allows our dedicated and ever-growing fanbase to connect with the film’s cast of characters in an entirely new and engaging product landscape.”
— Melissa Segal, Head of Consumer Products, The Jim Henson Company.
VeVe Welcomes The Jim Henson Company
VeVe Welcomes Citroën 🚖
In December we also revealed a partnership with renowned French automobile brand Citroën to bring the company’s first line of concept car NFTs to digital Collectors 🇫🇷
“We are very excited about our partnership with VeVe. This project showcases audacity and innovation, both of which are embodied by Citroën. We like to think outside the box and our latest product launches attest to this. This is just the beginning, we are confident that this partnership will lead to ambitious new projects in the near future”
— Bruno Gisquet, VP Content and Digital at Citroën.
VeVe Welcomes DS Automobiles 🚘
Driven by the spirit of the avant-garde and backed by an exceptional heritage — that of the 1955 DS, the DS brand, born in 2014, aims to embody French luxury savoir-faire in the automotive industry.
This partnership will bring a range of concept cars of different rarity into the digital space as exclusive NFT digital collectibles, and we look forward to providing our automotive collectors with some exciting new pieces for their Showrooms!
“Being at the avant-garde means being progressive, pioneering and experimental. DS Automobiles always goes further to introduce new and modern ideas. This collaboration extends the artistic expression of men and women from the DS DESIGN STUDIO PARIS, conveying French savoir-faire of the Brand through innovative NFTs.”
— Bastien Schupp, Head of Marketing & Communication DS Automobiles.
VeVe Welcomes Coca-Cola
There aren’t many brands that have truly penetrated a global market, and The Coca-Cola Company comes close to the top of that list. With more than 700,000 employees and 225+ bottling partners across the world, Coca-Cola serves more than 1.9 billion beverages across 200+ countries every day.
In December VeVe and The Coca-Cola Company celebrated the holidays with a range of 3D snowglobes, featuring the iconic polar bears and of course, the classic coke bottle. This is the first of many releases to hit the platform, and we look forward to bringing you more iconic Coca-Cola products and merchandise in the future.
Digital Collectible Drops
Kicking off the month, we saw the first release from DC Artist Alley featuring four classic women of DC — Wonder Woman, Batgirl, Supergirl, and Hawkgirl!
One week later and the first series from Dreamworks hit the platform with Series 1 of Voltron: Legendary Defender selling out in seconds before our holiday celebrations really kicked into gear.
’Twas the first VeVe Christmas, and to celebrate we released a number of holiday-themed drops! From Marvel, we’ve seen the first appearance of Deadpool alongside the first Guardians of the Galaxy release with Holiday Groot.
Frank Kozik released holiday Labbits in Series 3, and the United States Postal Service released their second series of stamps- A Visit From St. Nick.
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Perhaps one of the most iconic and recognized characters in the world, Steamboat Willie was also released in December, as part of the Disney Mickey Mouse NFT Collection.
The Disney Mickey Mouse NFT Collection celebrates some of Mickey’s most iconic moments, highlighting the cultural phenomenon and evolution of Mickey in his many forms and costumes. More info:
The Mickey Mouse NFT Collection — Series 1 — Steamboat Willie
Showroom Version 2 is Live!
Another big update was rolled out to the VeVe app in December, and the new VeVe Showrooms have been delighting Collectors ever since! Aside from the obvious visual improvements, the new Gallery Showroom has added a multitude of new lighting options, an outdoor patio area, a new and animated vault door, and of course- that incredible and never-ending sunset!
Alongside this update, the new Empty Showroom is also live, allowing you to place and organize all of your collectibles without the walls to contain them, pose for photos in AR, and of course, share directly to the Feed!
VeVe Master Collector Program v1.0
The Master Collector Program (MCP) is a loyalty program available to all users designed to reward active VeVe Collectors. Through the MCP, Collectors can level up by being an active VeVe Collector, completing objectives, all while gaining benefits and rewards in a quest to reach the highest level of Master Collector.
In December, the first official program design was released after a number of iterations and rounds of community feedback. To see the full breakdown of the program, including points earned, rewards, and incentives, please see the breakdown below.
VeVe Master Collector Program v1.0
Holiday Celebrations
Aside from our lineup of Holiday/Christmas-themed NFT releases, there were a huge array of giveaways and promotions taking place across the community. We celebrated with our 12 Days of VeVe promotion, giving you daily chances to spin the wheel and win some collectible prizes- even a couple of VeVe lightboxes were up for grabs!
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The VeVe Community Quiz- Christmas Edition- was also a great event, with Rhys, Alex, and Noah jumping in with the Fam and some 3000 players to test their VeVe knowledge. HUGE shoutout to everyone who came to play, we’re very much looking forward to the next one!
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Nothing says celebration like memes, and to celebrate the completion of IMX phase 2 we also launched a meme comp on ECOMI Twitter!
Participants had creative freedom over their entries and simply had to follow Immutable and ECOMI, and share their memes with the #VeVeMemeGiveaways tag.
The winners are will be contacted shortly and take home a VeVe NFT and some ETH thanks to IMX. Be sure to check out this thread or search the # on Twitter to see some of the incredible (and hilarious) entries!
If you missed it, VeVe discord also opened a brand new channel in December to celebrate Memes! #Meme-Masters is a fun new hub for competitions, games, and a general space to share memes in our community, so keep an eye out there for future promotions and giveaways.
To everyone who created and ran their own giveaways across December, and to everyone in the Fam who donated prizes- we extend our sincerest thanks. Your generosity and contributions are never-ending, and every one of you plays a crucial role in creating a fun and welcoming community 🙏 🙏
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Immutable X Migration
Phase 2 of the Immutable X migration was completed in December, with almost 3 million premium licensed NFTs now residing on Ethereum. These can now be viewed on-chain by searching your OMI wallet address, with additional meta-data (viewable images) to be available on the explorer in the future.
The final phase of the migration is due to take place in the last week of January and involves the swapping of the OMI token from GoChain OMI to Ethereum OMI. If you are an OMI token holder, there are a few core pieces of information you’ll need, to participate in the token migration, and we strongly suggest joining the ECOMI announcement channel for ongoing updates if you haven’t already.
We will soon be releasing a detailed walkthrough on the blog for anyone choosing to manually swap their tokens through the token swap site, as well as information on how to bridge between Layer 1 and Layer 2 Ethereum in case you change your mind in the future. Please stay tuned for those in the coming weeks.
WARNING: Please ONLY use the official links and information provided. Be wary of scams, or any service offering to swap your tokens for you ⚠️
Community Conversations and AMA’s
The ECOMI and VeVe Fam never stop chatting, and it produces some truly incredible conversations! Our regular AMAs take place on VeVe Twitter spaces, roughly every two weeks, where we aim to cover all of the big topics and updates in the wider ecosystem.
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Before the year ended the Fam also jumped into a 2021 recap with Rhys, and ECOMI/VeVe CEO David Yu joined some of our earliest Collectors to discuss the world of collecting, and of course, show off a few of his favorite pieces! Congratulations to the lucky prize winners in the Collector 9000 Chat 👏👏
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To everyone who has been a part of, or joined us on this journey over the past 12 months we want to extend a huge welcome and thank you to all of you. We truly appreciate all of your support, participation, and feedback, and look forward to creating some truly incredible new memories with you in the new year. 🥳
Information on this channel is for educational purposes only. It should not be considered financial advice and all users are advised to do their own research. See disclaimer.
About ECOMI
ECOMI is a technology company based in Singapore and is leading the way in the emerging digital collectibles space. ECOMI offers a one-stop-shop for digital collectibles through the VeVe app bringing pop culture and entertainment into the 21st century.
The VeVe app allows users to experience true ownership of premium digital collectibles. Through the app marketplace, users can obtain common, rare, or one-of-a-kind digital collectibles, share these across the social network service, and exchange them with the VeVe community, all from the palm of their hand.
ECOMI sees digital collectibles as a new asset class that offers intellectual property owners the opportunity for new revenue streams in the digital landscape. Digital streaming, gaming, and in-app purchasing have become a multibillion-dollar market, and the next to join this digital trend is the pop culture and collectibles industry.
Or, for more information please join the community on Telegram, Twitter, and Facebook.
ECOMI Monthly Update- Dec 2021 was originally published in ECOMI on Medium, where people are continuing the conversation by highlighting and responding to this story.
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