Aqilliz launches the NFT marketplace
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Aqilliz’s BaaS or Blockchain-as-a-Service launches its first NFT marketplace called WishWorld, dedicated to music and entertainment.
WishWorld will release the first set of exclusive assets from music maestro Ilaiyaraaja on 14 February.
Aqilliz launches WishWorld: a new NFT marketplace for the metaverse
Aqilliz, a Blockchain-as-a-Service Company that builds tools and technologies that prepare the marketing industry for the Web3 world, has launched its NFT marketplace dedicated to music and entertainment, WishWorld.
“It’s official: Aqilliz is entering the metaverse with WishWorld, in partnership with One Mercuri. Learn more about our special NFT offering for the music and entertainment industry in our announcement!”
In partnership with One Mercuri, a multi-venture company with business lines across media technology, talent management, sports, entertainment and media marketing, Aqilliz is launching WishWorld with the aim of getting fans to interact directly with celebrities in the metaverse.
On Valentine’s Day, WishWorld will release the first set of exclusive goods from music maestro Ilaiyaraaja.
The NFT marketplace of music and entertainment
WishWorld will be the new NFT marketplace focused on music and entertainment, signed by Aqilliz and One Mercuri.
In practice, with the expansion of WishWorld, fans will be able to access exclusive video clips and images, unreleased tracks or unplugged versions of songs, and connect with other fans to exchange these digital goods on the platform.
Speaking about this, Gowthaman Ragothaman, CEO of Aqilliz said:
“There is too much being talked about NFTs without a strategy in place. We look at NFTs as a consumer engagement tool that brings a brand closer to the consumer. NFTs cannot be treated as a one of sale or a gimmick; it needs to be treated as an extension of the brand in the virtual world. I am extremely honored to be launching this marketplace with none other than the Maestro himself to start with and sincerely thank Sriram for giving us this opportunity”.
Not only that, Sriram Bakthisaran, Managing Director of One Mercuri also commented on the subject:
“We received numerous proposals and evaluated several offers received the world over to build an NFT marketplace addressing the Indian music and entertainment industry and decided to partner with Aqilliz for the fact that they have built a robust platform that is very unique. Their approach towards treating the content as a coveted asset keeping the consumer at the centre is what we liked the most. We look forward to working with Aqilliz in creating this first of its kind marketplace”.
Music personalities land in the world of Non-Fungible Tokens
WishWorld’s new NFT marketplace is not exactly the first of its kind for music and entertainment.
Indeed, there are other platforms that have become famous in the sector, such as OneOf, the NFT marketplace for sustainable music created on Tezos, which closed a first round of financing for $63 million in May 2021.
Not only that, OneOf earlier this month announced its new expansion into the world of sports, launching a new NFT marketplace in partnership with Sports Illustrated.
The goal of this partnership is to create and distribute new NFT collections highlighting superstar athletes, inspired by their most famous covers.
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