NFTrade Looks to Sustainability with New Carbon Offset Feature

NFT marketplace NFTrade is going ‘climate-positive,’ by offsetting the carbon emissions achieved by NFT transactions in a new partnership with BrokoliNetwork.

In a recent announcement atop Twitter, NFTrade revealed its partnership with BrokoliNetwork, a green metaverse project and NFTrade’s tree-planting partner, who promises to plant a tree for every user who chooses to pay an additional $2.

Climate-positive moving forward?

Describing the initiative as a “climate-positive” step forward, questions on whether the feature will offset the carbon value of transactions moving forward, still remain.

“Right now it really depends on the chain,” NFTrade’s head of communications Harrison Seletsky told CryptCraze.

“Some chains are more climate intensive in terms of how much [environmental] effect they have. For instance, Ethereum is proof of work so that is more intensive, but chains that are proof of stake corresponding as Avalanche and Binance Smart Chain have less impact. So during the time we are calling this carbon offset, although we implement it with Avalanche there is going to be a net positive effect in that we’ll be saving more carbon energy than the actual transactions produce.”

While Ethereum lasts proof of work for now, the network does have prolonged-standing plans to switch to proof of stake in the future, that should also improve the effectiveness of NFTrade’s tree-planting efforts above time.